Getting noticed at Milan Design Week is a big deal. Australian designers, who succeeded in turning heads in the global design capital, told LCI Melbourne students how – as part of a panel discussion featuring designers Emma Elizabeth, Marta Figueiredo and Anna Varendorff, accompanied by LCI students Lilah Benetti and Genevieve Corbett, and moderated by leading interior design expert and LCI Melbourne consultant Mireille Oberholster.
The designers and students were part of the Local Milan No.4 exhibit in Italy. The collaboration saw 11 LCI Melbourne students accompany leading Australian designers to Milan, to contribute and learn from exposure to the global design community. A portion of the work from Milan, coupled with student work inspired by the experience, was then made available in a public display at the LCI Melbourne Gallery.
The growing popularity of the international Local Milan exhibit, now in its fourth year as part of Milan Design Week, is emblematic of Australia’s growing influence on design globally, with more than 40 Australian designers taking part in 2019.
So, what is the key to Australia’s creative success? The constant search for new design ideas; following instinct over trends. The importance of the quest for originality was highlighted by panellist, Emma Elizabeth, creative director for LOCAL DESIGN, and curator of the exhibit.
Among those noticed in Milan this year, was interior designer Marta Figueiredo – whose work is currently on display at LCI Melbourne – and who this year won the 2019 VIVID Design Award and Melbourne Fringe Furniture Awards 2018. She said her exposure through Local Milan No.4 opened doors and eyes, and got her work noticed.
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