Graphic & Digital Design is studied as a major in the Bachelor of Design Arts. For more information on the degree structure, fees and entry requirements, see our Bachelor of Design Arts.
The Graphic & Digital Design major will equip you with the skills to translate your creative concepts for delivery through print, typography, branding, packaging and digital design.
The major provides a detailed technical framework to help you understand leading digital tools, allowing you to realise your designs, advance your visual literacy and cultivate a personal design ethos.
Students investigate various styles and aspects of typographic design and publication by analysing key components and aspects for outcomes. This includes title design and poster design, through to mastheads and layouts for independent zines and commercial magazines.
Students focus on brand identity and package design with consideration for contemporary issues such as socially responsible, ethical and sustainable design. Students are challenged to identify packaging problems or issues that currently exist in an industry and then develop a solution.
Students focus on how graphic design creates effective visual communication by understanding a client's vision, service and goals, their competitors and the target audience. Students also promote a major international travelling exhibition through multi-disciplinary, problem-solving activities.
Students develop a major project based on real world briefs. They develop an original and exciting concept, strategy and four design deliverables that are presented as a pitch in the final week of the unit.
Students apply their knowledge and skills to explore experimental and innovative concepts. A major project and portfolio, supported by an artist statement will be presented to a panel of mentors and industry representatives.
Barry is an exploratory type designer and lecturer who states that he often makes letters that may or may not look like letters.
For almost two decades he has researched, explored and played with the Latin letterforms, including publishing the book Speculatype in 2017 and his solo typographic exhibition ‘Type. Grid. Play’ in 2019 based on his doctoral thesis and approach.
While speculating the boundaries of letterforms, Barry says he has fundamentally altered the way that he creates, perceives and understands the shapes of the Latin alphabet and always looks to bring this thinking to his design projects and teaching.
Working with a number of small design companies and galleries in Australia and London, Neil has been fortunate to work on diverse and fascinating projects, exploring new technologies and developing a broad range of art and design styles and techniques.
Neil has worked as a creative director and designer based in a photography and interactive media studio Melbourne, working across web design, interface design and virtual tour design and programming.
Neil has presented several successful solo and group exhibitions in Australia and Japan. His work is also held in private and corporate collections and is represented in regional galleries and the NGV.
Image: Phoebe Powell
Born and raised in Bangkok, Wanissa developed an interest for all things related to type and letterforms from a young age. She spent her early years admiring signage, colours and letters before she knew of the existence of the lettering industry.
Today, Wanissa runs a lettering business offering digital artwork, signage, book cover designs, branding and bespoke customised pieces.
With 12 years of experience in the industry, Wanissa shares her passion for design through teaching. She's currently based in her Naarm / Melbourne CBD home studio, where she juggles between freelance design work and teaching at LCI Melbourne.
|Teagin Moss||Teagin Moss||Claire Martin|
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Students are also encouraged and given the opportunity to participate in a range of external design events, either exhibiting their work, supporting other designers runway shows or attending VIP events.
Our students have been involved in some of the following graphic & digital design projects and events:
- Melbourne Design Week
- Graduate of the Year Awards
- Freedom X LCI Design Competition
LCI Melbourne has an expansive network of industry relationships that benefit students by providing industry projects and case studies, professional guest lectures, internships, and exhibitions. We have a diverse community where all are welcome.
- Branding & Packaging Design
- Graphic Designer
- Digital Designer
- Product Designer
- UX Designer
- UI Designer
- Interactive Media Designer
- Web & App Designer
- Motion Graphics Designer
- Packaging Design
- Freelance Designer
- Creative Director
For more information on careers in design, please visit our industry partner, the Design Institute of Australia’s website.
Melanie Huang graduated from LCI Melbourne with a Bachelor of Design Arts in Graphic and Digital Design. She is now a successful freelance graphic designer working across multiple areas of digital design and technological innovation.
Mel won the B&T 30 under 30, has collaborated with Adidas in China, worked on designs for Dark Mofo, developed interactive installations for various industries all while running coding workshops for creatives. Check out our interview with Mel here.