Ignite your entrepreneurial spirit and redefine success with our Bachelor of Entrepreneurship (Creative Industries) across creative and cultural industries.
Blend creativity and innovation with strategic and entrepreneurial thinking, to learn a range of essential business skills that are internationally transferable.
Focus on applied business within the creative and cultural industries, with project-based learning guided by industry leaders, emphasising business acumen, strategic planning, branding, and international business.
Major Details
Trimester One
Entrepreneurship Fundamentals
- Develop foundational knowledge in entrepreneurship, exploring the distinctions between entrepreneurship and business, and key elements such as risk management, problem-solving, and strategic alignment.
Design Thinking for Business
- Understand entrepreneurs as problem solvers akin to designers, encouraging the application of design thinking in business to enhance innovation success rates.
Brand Strategy
- Create a brand strategy for a new product, experience, or retail concept. Develop a Brand Tool Kit and explore promotional aspects that capture branding.
Social Trend Forecasting
- • Develop an understanding of how trends are forecast. Analyse, discuss, and develop concepts. Communicate insights by forecasting social and cultural impacts.
Trimester Two
Marketing Principles
- Learn about the vital role of marketing in transforming innovative ideas and products into commercial success, emphasising the need for effective communication strategies.
Management Fundamentals
- Explore the role of effective management in diverse business structures, applying your knowledge to current practices in creative sectors.
Managing Finance
- Learn how to achieve favourable outcomes by effectively managing income, expenses, and investments.
Professional Practice & Systems
- Gain specific insights into selected industry concentrations. Explore systems embedded into the industry relevant to their discipline from concept to consumer.
Trimester Three
Social Entrepreneurship Beyond Profit
- Explore enterprises of the future that address global challenges, emphasising social entrepreneurship and responsible innovation within creative businesses.
People & Culture
- Explore HR strategies and organisational culture in creative industries, covering talent and culture management, workforce planning, acquisition, retention, and future-proofing strategies.
Business Digital Disruption
- • Consider the impact of digital disruption on culture, market segments, industry processes, and products, providing you with insights into digital engagement and entrepreneurial approaches.
Elective 1
- Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
- Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
- Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
- Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
- Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
- Workshop: Space
- Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Four
Global Entrepreneurship
- Understand international business by delving into the distinctive realm of global entrepreneurship, addressing challenges, cultural nuances, and governance requirements.
Business Systems Supply Chain
- Explore the integral role of supply and value chains in achieving business success, emphasising the need for leaders to comprehend the entire spectrum from product conception to customer engagement.
Project Management
- Study the dynamic field of project management, focusing on developing and delivering new products, services, and infrastructure, while acquiring skills and knowledge in project initiation, planning, management, and evaluation.
Elective 2
- Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
- Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
- Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
- Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
- Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
- Workshop: Space
- Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Five
Start-up Lab - New Venture Creation
- Learn to launch a new venture with support, mentorship, and resources, focussing on refining business ideas, creating viable plans, developing prototypes, and successfully launching start-ups.
Leadership & Management
- Learn to apply leadership and management fundamentals across diverse businesses, focusing on leadership and management styles relevant to creative industries.
Business Principles
- Undertake an entrepreneurial project that engages with the creative industries. Critically analyse business models, supply systems, and production methods. Develop ideas and opportunities to support design business growth.
Professional Placement 1
- Further your practical design education in a professional practice placement.
Trimester Six
Business Innovation Lab
- Apply acquired knowledge and tools to solve real-world entrepreneurship problems, developing and refining ideas from concept to reality, and creating innovative business strategies for sustainable solutions. Have your work assessed by an industry panel, convened to determine the final grade for this unit.
Personal & Professional Practice
- Position yourself within your industry, investigate appropriate career pathways, prepare applications for roles in design and art organisations.
Professional Placement 2
- Enhance your understanding of professional practice responsibilities and ethics, developing business and marketing skills through a placement that includes the creation of a business feasibility plan.
Knowledge
- K1: Graduates will be able to demonstrate an advanced knowledge of the context, concepts, and principles of business entrepreneurship for creative industries.
- K2: Graduates will be able to identify and explain the business industry standards and expectations for a range of creative industries.
Skills
- S1: Graduates will have broad cognitive skills to analyse and evaluate information, concepts and ideas aligned to entrepreneurship aligned to creative industries.
- S2: Graduates will have analytical and business skills to develop ideas appropriate for different outcomes and target markets for creative industries.
- S3: Graduates will have advanced analytical, verbal, and creative communication skills to present information in professional formats.
Application of knowledge and skills
- A1: Graduates will be able to apply their knowledge and skills through the practice of appropriate and effective ideas analysis and complex decision making with a commercial and entrepreneurial business focus to achieve viable solutions.
A2: Graduates will be able to demonstrate and apply knowledge and skills through the identification and evaluation of effective entrepreneurial practices aligned to appropriate industry and client briefs.
A3: Graduates will be able to apply their knowledge and skills to complex issues and scenarios with responsibility and accountability for their own professional practice and in collaboration with others within creative industries.
Successful entrepreneurs possess a unique combination of skills, including but not limited to:
- Knowledge of a Discipline: Graduates master the creative industries, applying deep business, commerce, and management knowledge globally and adapting to diverse entrepreneurial landscapes.
- Communication Skills: Graduates excel in strategic communication, tailoring styles for effective leadership in entrepreneurial ventures.
- Problem-solving Skills: Graduates showcase logical, critical, and creative problem-solving skills, driving innovation in the creative industries.
- Information Literacy: Graduates adeptly utilise information ethically, leveraging technology for effective management within entrepreneurial pursuits.
- Ethical Conduct and Social Responsibility: Graduates navigate ethical challenges, committing to social responsibility in local and global entrepreneurial contexts.
- Lifelong Learning: Graduates are prepared for continuous development, reflecting on learning experiences and seeking growth in creative entrepreneurship.
- Independence and Collaboration: Graduates balance independence and collaboration, taking initiative while respecting diverse perspectives for success in entrepreneurial endeavours.
Develop professional expertise through engagement with expert mentors and be empowered by LCI Melbourne's personalised education program:
- Contribute to real-world industry projects and case studies;
- Attend guest lectures;
- Participate in Work Integrated Learning (WIL);
- Seek internship opportunities;
- Participate in design and art events.
- Brand Manager
- Entrepreneur
- Marketing Manager
- Communication Strategist
- Operations Manager
- Intrapreneur
- Design Strategist
- Sustainability Advisor/Manager
Dive into thrilling domestic landscape, with a transglobal perspective!
Cultural and creative industries play an important role in Australia’s economy, growing to $122.3 billion in 2019–20.
The government, backing this momentum, champions initiatives like the Entrepreneurs' Programme and tax incentives for small businesses.
Embark on an exhilarating journey, in a thriving ecosystem.
Find out more at Creative Victoria.