Communication Design

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Communication Design | Communication Design

Communication Design Courses in Melbourne

At LCI Melbourne, we offer a communication design degree program that focuses on art direction, design and storytelling - all the ingredients of creative advertising! The advertising industry is fast-paced, exciting and highly innovative, using storytelling to build brand engagement.

It takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers. Our communication design degree program will teach you how to communicate through a variety of media including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising.

You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies. Our communication design courses in Melbourne give you a broad exposure to the demands of working in the advertising industry at a pace that allows integration of practical and theoretical learning.

  • Identify and develop creative solutions for clients and their brands
  • Develop a deep and strategic understanding of consumer behaviour and the motivations and emotion surrounding brand engagement
  • Expand and refine planning and craft skills, such as art direction and copywriting
  • Ability to conceptualise and manage a campaign, from brief to channel delivery
  • Exposure to agency engagement and industry mentoring
  • Build industry contacts via professional placement and international exchange opportunities
  • Enhance creative skills via a sub-major from either the Graphic & Digital Design stream or one of the other creative disciplines
  • Media strategy principles
  • Brand strategy and development
  • Digital Strategy Basics
  • Production Pragmatics
  • Communication Essentials
  • Big ideas Generation
  • Ideas generation masterclass
  • Multimedia and TV Production

To be considered for admission into our communication design degree, applicants are generally required to have successfully completed their VCE or equivalent. Mature-aged applicants who have attained sufficient industry experience will also be considered. If you are a domestic student aged under 18, you can enrol at LCI Melbourne but you will need your parent or guardian's consent. Unfortunately, we are unable to enrol international students under the age of 18.

  • Creative
  • Excellent communication skills
  • Interest in how emotion influences human behaviour
  • Innovative thinker
  • Small classes of no more than 18
  • State of the art facilities, including industry standard computing equipment and software

Upon graduation, career opportunities could include Social Media Coordinator, Creative, Account Manager, Art Director, Copywriter, Media Planner or Brand Strategist for agencies, private business or government.

Bachelor of Design Arts (Communication Design)

The Bachelor of Design Arts can be completed over 3 years full-time (10 units per academic year) or 2 years fast-tracked full-time (15 units per academic year). Part-time study is also available. An academic year is divided into three twelve week study periods, called ‘trimesters’. 


80% project work (including practical work, essays, presentations and group assignments) and 20% test.

Advertising is an exciting yet also very competitive area to work in. Give yourself a clear advantage by enrolling in our design and visual communication degree that will equip you with all the skills and knowledge you need to score an enthralling role in the industry of your choice. Want that opportunity? Get your foot in the door today by calling us on (03) 9676 9000.