Communication Design

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Communication Design | Communication Design

Our Communication Design program focusses on art direction, design and storytelling - all the ingredients of creative advertising! The advertising industry is fast-paced, exciting and highly innovative, using storytelling to build brand engagement.

It takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers. This program will teach you how to communicate through a variety of media including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising. You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies.


  • Identify and develop creative solutions for clients and their brands.
  • Develop a deep and strategic understanding of consumer behaviour and the motivations and emotion surrounding brand engagement.
  • Expand and refine planning and craft skills, such as art direction and copywriting.
  • Ability to conceptualise and manage a campaign, from brief to channel delivery.
  • Exposure to agency engagement and industry mentoring.
  • Build industry contacts via professional placement and international exchange opportunities.
  • Enhance creative skills via a sub-major from either the Graphic & Digital Design stream or one of the other creative disciplines.
  • Media strategy principles
  • Brand strategy and development
  • Digital Strategy Basics
  • Production Pragmatics
  • Communication Essentials
  • Big ideas Generation
  • Ideas generation masterclass
  • Multimedia & TV Production

To be considered for admission, applicants are generally required to have successfully completed their VCE or equivalent. Mature-aged applicants who have attained sufficient industry experience will also be considered. If you are a domestic student aged under 18 you can enrol at LCI Melbourne but you will need your parent or guardian's consent. Unfortunately we are unable to enrol international students under the age of 18.

  • Creative students
  • Excellent communication skills
  • Interest in how emotion influences human behaviour
  • Innovative thinker

  • Small classes. Generally no more than 18.
  • State of the art facilities, including industry standard computing equipment and software.

Upon graduation, career opportunities could include Social Media Coordinator, Creative, Account Manager, Art Director, Copywriter, Media Planner or Brand Strategist for agencies, private business or government.

Bachelor of Design Arts (Communication Design)

The Bachelor of Design Arts can be completed over 3 years full-time (10 units per academic year) or 2 years fast-tracked full-time (15 units per academic year). Part-time study is also available. An academic year is divided into three twelve week study periods, called ‘trimesters’. 


80% project work (including practical work, essays, presentations and group assignments) and 20% test.