Communication Design major | LCI Melbourne

Communication Design

Bachelor of Design Arts
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Communication Design Courses in Melbourne

At LCI Melbourne, we offer a communication design degree program that focuses on art direction, design and storytelling - all the ingredients of creative advertising! The advertising industry is fast-paced, exciting and highly innovative, using storytelling to build brand engagement.

It takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers. Our communication design degree program will teach you how to communicate through a variety of media including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising.

You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies. Our communication design courses in Melbourne give you a broad exposure to the demands of working in the advertising industry at a pace that allows integration of practical and theoretical learning.

Customise your degree

No more cookie-cutter degrees for you! It is time for you to have control on your future. We will help you customise your degree as you progress, and discover your strengths and opportunities as part of engaging and exploratory workshops and design labs. You are the future and LCI Melbourne is your road-map to success. 

What does customising your degree really mean? It's as simple as:
  • Fuse disciplines together to create your own career path.
  • Receive mentor-ship from academics in a personalised environment, motivating you to discover your strengths.
  • Identify and develop creative solutions for clients and their brands.
  • Develop a deep and strategic understanding of consumer behaviour and the motivations and emotion surrounding brand engagement.
  • Expand and refine planning and craft skills, such as art direction and copywriting.
  • Ability to conceptualise and manage a campaign, from brief to channel delivery.
  • Exposure to agency engagement and industry mentoring.
  • Build industry contacts via professional placement and international exchange opportunities.
  • Enhance creative skills via a sub-major from either the Graphic & Digital Design stream or one of the other creative disciplines.
  • Media strategy principles
  • Brand strategy and development
  • Digital Strategy Basics
  • Production Pragmatics
  • Communication Essentials
  • Big ideas Generation
  • Ideas generation masterclass
  • Multimedia & TV Production

Trimester 1

  • Get a taste your future. Discover and explore multidisciplinary design ideas, informed by creative design principles, collaborative models of practice and enjoyable engagement.
  • Investigate and develop design ideas across the areas of spatial environments, the body and identity, visual communication and image making.
Trimester 2-4
  • Evolve your preferences and dive into communication design and advertising course in our unique design labs, complemented by additional design workshops and specialist electives.
  • You can focus on your fashion design major or blend to suit your preferred career trajectory.
  • You will explore critical thinking, expand your problem solving and understand cultural influences to inform masterful design solutions.
Trimester 5-6
  • By year three you will specialise and focus in an extended design lab with personalised independent design proposals.
  • You will have a combination of expert academics and mentors that will guide and inspire you to innovative outcomes to prepare you for the your professional practice and for your future job.

To be considered for a place at LCI Melbourne, our entry requirements are:

  • Evidence of satisfactory completion of VCE or year 12 equivalent or work experience equivalence
  • Submission of a creative Portfolio of 6 to 8 items – See tips and tricks how to prepare a portfolio
  • Completion of a pre-selection kit provided by LCI Melbourne

After submission the portfolio or selection kit is viewed by a panel and if you are shortlisted your application will proceed to interview stage where you will meet with the LCI team to talk through your portfolio and ask questions.

You can apply online, in person, or talk to our admissions team by phone.

Bachelor of Design Arts (Communication Design)

The Professional Studies units of the Bachelor of Design Arts ensure students secure industry placements to enhance their skills and experience - giving them an edge when they graduate. Work experience in the industry can include internships at Virgin Melbourne fashion week (front or backstage), assistants for designers and labels, or fashion media interns.

The Bachelor of Design Arts can be completed over 2 years full-time (300 credit points). Part-time study is also available. An academic year is divided into three twelve week study periods, called ‘trimesters’. 



80% project work (including practical work, essays, presentations and group assignments) and 20% test.

We have outstanding courses in applied arts disciplines. Our schools are located across 5 continents, giving us a unique international perspective when it comes to education and preparing you for work in the real world. The opportunities are endless when you study fashion design courses in Melbourne at LCI. Call us today on (03) 9676 9000 to get more info.