Our Communication Design program is best described as ‘creative advertising’, and focusses on art direction, design and storytelling. It takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers.
This program will teach you how to communicate through a variety of media including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising. You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies.
The advertising industry is fast-paced, exciting and highly innovative, using storytelling to build brand engagement.